Etihad Airways opens direct marketing talks

Etihad Airways has contacted agencies about its global direct marketing arrangements.

Etihad Airways: MediaCom is the incumbent on the account
Etihad Airways: MediaCom is the incumbent on the account

The company is holding talks about CRM and e-mail marketing. It is understood that Etihad Airways does not currently work with an agency on this activity.

Etihad Airways called a review of its global media planning and buying account in April.

The company is planning to consolidate its media business, covering Etihad Airways and partner airlines such as Alitalia, Airberlin and Air Serbia.

Etihad Airways is one of the national airlines of the United Arab Emirates. It runs a loyalty programme called Etihad Guest across Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional.

Etihad Airways did not respond to Campaign’s requests for comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published