Ten things you need to know

Ten things you need to know

Verizon agrees to buy AOL

Verizon Communications, the US telecoms giant, has agreed to buy AOL in a deal expected to be worth $4.4 billion (£2.8 billion).

Hearst lands Asda content

Asda has appointed Hearst Magazines UK to handle its content marketing after ending a 16-year relationship with Publicis Blueprint.

Lucozade in Big Brother tie-up

Lucozade Energy, the Lucozade Ribena Suntory soft-drinks brand, is to sponsor the Channel 5 reality shows Big Brother and Celebrity Big Brother.

MBA nets Investec launch task

Investec has appointed MBA to create a digital, social and direct campaign to launch its new online investment management service, Click and Invest.

C4 and ITV claim Baftas haul

Channel 4 and ITV each claimed five awards at the TV Baftas last Sunday night. Ant & Dec’s Saturday Night Takeaway won two gongs for ITV.

Sony rapped for PS4 promotion

The Advertising Standards Authority has rapped Sony after an online competition that offered entrants the opportunity to buy a limited-edition PlayStation 4 "had not been administered fairly".

Havas opens consultancy

Havas Media Group UK has launched an independent consultancy, HMG Consulting, to bridge the gap between management consultancies, agencies and tech suppliers.

Facebook is top media riser

Facebook has become the fastest-growing media owner in the world, according to ZenithOptimedia.

JWT hires Woolcott from VCCP

J Walter Thompson London has hired Marcus Woolcott, a creative director at VCCP, as a global creative director. He will work on Shell and Nestlé.

Brown joins SMG in global role

Starcom MediaVest Group has appointed Marcus Brown, a former executive vice-president at Y&R, in the new role of global growth officer.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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