The baby food brand has teamed up with agency Havas London to create the channel, which features four families and two Ella’s Kitchen experts giving advice.
The channel supplements Ella’s Kitchen’s existing YouTube channel, and went live this week, with an introductory video outlining its purpose.
Ella’s Kitchen said that with around 7,500 parents a week starting to wean their babies, "this is the first time that digital-savvy mums and dads have been given a resource to help with this important milestone".
Mark Cuddigan, Ella’s Kitchen’s managing director, added: "At Ella’s Kitchen we believe that weaning should be an enjoyable and fun experience for mums, dads and their little ones. We are thrilled to have created this fantastic channel for parents that will really help them put the fun into mealtimes."
The brand also worked with PR agency Mischief PR to host the "world’s biggest weaning event", ‘The BIG Wean’, at Kew’s Royal Botanic Gardens, which took place yesterday (14 May).