PayPal picks Rapp as CRM and digital lead

PayPal has appointed Rapp to be its first retained CRM and digital agency in the UK.

PayPal picks Rapp as CRM and digital lead

Rapp won the business after a competitive pitch, run by Creativebrief, that kicked off in November last year.

Havas Worldwide is Pay­Pal’s global creative agency. CRM and digital activity was previously handled on a project-by-project basis.

PayPal is due to split from its parent, eBay, to become a publicly traded company in the third quarter.

It is also reviewing its PR agency requirements in EMEA and Asia-Pacific. The process is being run by Amanda Groty, the new strategic director of communications for EMEA, who joined from Hill & Knowlton Strategies last month.

PayPal recently sparked media coverage by suggesting passwords might be replaced by biometric solutions.


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