Cannes TV: how are AOL guaranteeing a return on media spend?

Media companies need to be more clever and more accountable in these changing digital times.

AOL’s president Bob Lord explains just how programmatic and open data platforms are ensuring returns on investment – and what the Verizon deal means for the company… 

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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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