The fizzy drinks behemoth is taking its long-standing ‘Choose Happiness’ messaging to the streets of London quite literally with 300 billboards showing a real-time data analysis of the mood of London’s inhabitants.
It will also be delivering free cool bags of Coca-Cola to communal areas in the capital, such as parks, at lunchtimes and carrying out sampling for all its variants to London’s commuters.
The data will be measured by looking at the sentiment of words that are tweeted out alongside the campaign hashtag #ChooseHappiness.
The displays will also be used to promote the giveaways and events that Coca-Cola will be putting on during the months of August and September, when the campaign will take place.
A partnership with London radio station Capital FM will help drive the volume of tweets around the hashtag and will involve a competition with prizes given to ‘happy’ callers.