Turkey of the week: Glacéau Vitaminwater, Circus Maximus

Glacéau Vitaminwater's online ad about a downtrodden office worker imagining a violent episode is just plain lazy.

Omar Oakes reckons: "Man has lunch stolen at work, takes mallet to his computer in a fit of rage, then finds peace in fancy energy drink. It is neither funny nor relatable enough to really hit home."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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