Apple's history in nine innovations

Apple turns 40 this week, with CEO Tim Cook acknowledging the milestone at the firm's launch of the iPhone SE last week. Marketing explores the firm's history through nine key innovations.

Apple: marking forty years of innovation on April 1
Apple: marking forty years of innovation on April 1

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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