Ten things you need to know: American Airlines review and the new Mail Brands

American Airlines calls review; Scott to oversee Mail Brands; Poltergeist ads cleared

Mel Scott: overseeing Mail Brands
Mel Scott: overseeing Mail Brands

Scott to oversee Mail Brands

DMG Media has consolidated the commercial operations of the Daily Mail, The Mail on Sunday and MailOnline under Mail Brands, which will be run by the chief revenue officer, Mel Scott.

American Airlines calls review

American Airlines is reviewing its global advertising and media arrangements. The carrier, which has worked with McCann Worldgroup agencies for more than 20 years, hopes to make a decision by the end of the year.  

Poltergeist ads cleared

The Advertising Standards Authority has decided not to ban ads for the film Poltergeist that feature dark images of a clown despite receiving 74 complaints.

Zoopla launches agency hunt

Zoopla Property Group is looking for a new agency. The company split with Albion after its purchase of the price-comparison service uSwitch.

Taylor promoted to Iris ECD

Iris has promoted the creative director Andy Taylor to joint executive creative director. He will work alongside Chris Baylis, the existing executive creative director.

Albion lands Thomas Cook

Thomas Cook Group has appointed Albion to handle its advertising and product innovation across Europe.

Talley steps down at Yahoo

Jason Talley, the UK commercial and managing director at Yahoo, has left his post after 15 months. 

GSK kicks off £1bn media pitch

GlaxoSmithKline is reviewing its estimated £1 billion global media business, pitting the UK incumbent, MediaCom, against the lead US agency, PHD. 

BBC and ITV share Six Nations

The BBC has partnered with ITV to secure the rights to broadcast rugby’s Six Nations Championship for the next six years.  

David Lloyd hires Blue 449

Blue 449 (formerly Walker Media) has won David Lloyd Leisure’s £6.5 million media planning and buying business. 

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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