Unilever gives London the 'Make My Magnum' treatment with personalised pop-up store

The 'Make my Magmum' experience has arrived in London in the shape of a personalised Magnum-making pop-up store, as Florence Howell, marketing manager at Unilever, explains.

Magnum: Unilever opens London pop-up
Magnum: Unilever opens London pop-up

The 9 week (28th June – 30th August) promotional event is being held at the Magnum Pleasure store in Covent Garden (and other stores around London).

Running under the caption: 'A day without pleasure is a day lost', consumers will be able to come and create their very own 'personalised Magnums'.

The coating, topping, drizzling and sharing of the ice cream is all chosen by the consumer. 

Unilever is using this event to expand the Magnum brand through social media, encouraging consumers to use their Twitter, Instagram and Facebook accounts to spread their creations under the ‘#MagnumLDN’ banner.

The highlight of the campaign is Magnum’s deal with fashion designer Holly Fulton, who has created a limited edition Magnum inspired necklace. A total of 20 prize winners will receive the key shaped necklace that will unlock them one free Magnum per day until the end of the promotion.

Continuing the theme of ‘pleasure’ within their slogan: "the key on the neckless represents a ‘key to pleasure’".

Video produced by @georgiebrazier

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More