Qatar Airways makes its first 'fun' safety video with Barcelona FC

Airlines have cottoned onto the fact that safety videos can be another marketing channel, and now Qatar Airways has launched its own version with the Barcelona football team.

Qatar Airways: Suarez demos lifejackets for Qatar Airways
Qatar Airways: Suarez demos lifejackets for Qatar Airways

Shot around Barcelona's Nou Camp stadium, the safety video shows football fans buckling up in their seats, a referee interrupting a game as his phone goes off and football fans swooning for oxygen as Barcelona star Gerard Pique walks into Arrivals.

Brand: Qatar Airways

Agency: 180 Amsterdam

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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