A view from Georgina Brazier

The public reacts: Are the January sales still relevant?

John Lewis has reported a 5.1% increase in sales over the Christmas period, in comparison to some other retailers who lost out.

The upmarket department store's online sales fared better than instore over the Black Friday, Christmas and post-Christmas trading period. 

With so many sales taking place before the New Year, are shoppers still looking for bargains in January?

Is John Lewis risking damaging their brand loyalty by following suit with heavy discounting?

Marketing took to Oxford Street to find out what the public had to say.