Marketers in 2016: overworked and digitally overloaded

British marketers are an industrious bunch, with more than half making New Year's resolutions that relate to work rather than play, compared with 35% of the general working population.

Digital overload: marketers are more prone to checking emails in their own time
Digital overload: marketers are more prone to checking emails in their own time

The findings have emerged from a survey conducted by Censuswide for Workfront, covering 2500 people during November 2015.

The survey revealed that marketers are prone to suffering from digital overload, with almost half checking their work emails outside office hours during the week, and a similar proportion checking at weekends. General office workers check their emails outside usual working hours about half as much by comparison.

In addition, 41% of marketers said excessive emails stopped them doing their jobs effectively.

Quiz: are you suffering from digital overload or analogue anxiety?

Troublingly, a quarter of marketers said their companies expected this level of additional work; 44% said they checked emails regularly to stay ahead of work, while a third said they simply had too much to do.

All of this means a third of marketers rarely leave work on time.

Top of marketers’ wishlists for improving productivity were creating better work processes – cutting out unnecessary meetings, and reducing email and unscheduled calls. Marketers also requested better technology, uninterrupted blocks of time and better-qualified staff.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published