Agency: Fallon London
By JEREMY WHITE, campaignlive.co.uk, Friday, 08 March 2002 12:00AM
The campaign is centred on a microsite at virgin.com/ trains/more, created and designed by Glue. The theme, devised by the promotions agency Exposure, is "Get 50 per cent more ... sex, grub or lager (by using the 50 per cent you save on the price of your rail ticket)".
Steve McDonald, Virgin Trains' marketing manager, said: "It is always a challenge to attract students' attention. We are certain that we have overcome this obstacle thanks to Glue and Exposure."
Glue and Exposure worked on the SMS campaign which gave young people a chance to win tickets to the Liverpool club Cream. Flytxt provided the SMS technology.
The ads were art directed by Adrian Peters and written by Dave Wellington. Illustration and animation was by Joseph Curtis. Carl Huber handled programming. Dom O'Brien was the design director.
This article was first published on campaignlive.co.uk