British basketball agrees cross-league sponsorship deal with Kappa

Kappa has signed a first-of-a-kind deal in British basketball that makes it apparel sponsor across the men's and women's professional leagues and the Great Britain national senior and junior teams.

The deal starts in the 2016/17 season, which kicks off in September, and will run for an initial three-year period.

The Italian sportswear brand will provide a wide range of sportswear, including tracksuits, playing uniforms, training uniforms and leisure wear for all clubs and teams.

Mark Ward, Kappa UK managing director, said: "We are keen to increase our market penetration in all team sports such as football, rugby and other major sports. Our agreement with British basketball is another positive step towards achieving this goal."

Bob Hope, commercial director of BBL, WBBL and GB Basketball, said: "This is a significant development towards uniting the sport under one brand."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published