Through February customers who visit a Benefit Cosmetics boutique can collect a coffee sleeve that entitles them to a buy-one-get-one free drink deal at Starbucks, while visitors to Starbucks will receive a pink emoji coaster that allows them to redeem a free makeover at Benefit.
Benefit marketing director Hannah Webley-Smith said: "Benefit’s strap line, ‘laughter is the best cosmetic’, really sums up the brand. We’re all about having fun and celebrating those moments that you spend with the gals. It’s no secret that Starbucks is our BFF (Best Friend Forever) and the perfect partner for this activity."
The two brands will also run a social media campaign via the #BestFriends hashtag, which aims to capture univeral truths about friendship.
Activity will also include ‘Pamper Parlours’ pop-ups at Starbucks stores in London, Glasgow, Edinburgh, Birmingham and Liverpool.
A bright pink van will be parked outside the Benefit Cosmetics Carnaby Street boutique during Feburary, which will give away coffee and cosmetics.
Starbucks UK marketing director Steve Flanagan said: "For Starbucks, enhancing customer experience is high priority and we are pleased to be offering an array of promotions both at Benefit stores and at Starbuck stores too."