Sugar tax in hospitals, match-fixing alleged in tennis, and Homebase sold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Sugar: drinks and snacks to be taxed in hospitals
Sugar: drinks and snacks to be taxed in hospitals

NHS chief to introduce sugar tax in hospitals

The NHS plans to impose its own sugar tax in hospitals, the service’s boss Simon Stevens has told The Guardian.

Hospitals across England will start charging more for high-sugar drinks and snacks sold in their cafes and vending machines in an effort to discourage staff, patients and visitors from buying them, the NHS England chief executive said.

In an interview to mark a major new series on the NHS in the newspaper, Stevens pledged to introduce a sugar tax in hundreds of acute, mental health and community services hospitals by 2020 and every local health centre.

Source: The Guardian

Report alleges widespread match-fixing in tennis

Tennis is facing allegations of corruption as the Australian Open starts, with a joint investigation by Buzzfeed and the BBC claiming there are secret files exposing evidence of widespread match-fixing in the sport.

The files relate to a 2008 investigation, which implicated 28 players in suspected fixing. No action was taken, according to Nigel Willerton, the head of the Tennis Integrity Unit set up in the wake of the probe, on the advice of lawyers who said a new integrity code could not be enforced retrospectively.

The Buzzfeed/BBC investigation claimed that the names of more than 70 players appear on nine leaked lists of suspected fixers who have been flagged to the tennis authorities over the past decade without being sanctioned.

Source: Buzzfeed and BBC

Argos owner in £340m Homebase sale

Home Retail Group is to sell Homebase for £340m to an Australian retail giant, Wesfarmers, with a handover planned this spring.

The company, which also owns Argos, said its executive board had unanimously agreed to the sale, which will see 250 of Homebases's DIY stores handed to Perth-based Wesfarmers.

The sale effectively clears the way for Sainsbury's to make a fresh bid for Argos, after its earlier attempts to buy Home Retail Group for more than £1bn - with plans to eventually spin off Homebase - were rejected.

Source: Daily Telegraph

In case you missed it...two longer reads

Entering the post-everything era

The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Adwatch of the Year: Find out the public's favourite and most memorable ads of 2015

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fourth episode below and find out more here.

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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