House of Fraser baffles Twitter with off-the-wall Valentine's Day #emojinal campaign

An emoji-filled House of Fraser Twitter campaign has offended some people and is causing users to question whether the account has been hacked.

House of Fraser has baffled Twitter with quirky emoji tweets
House of Fraser has baffled Twitter with quirky emoji tweets

The department store retailer has tweeted bizarre images accompanied by emojis in an ‘#Emojinal’ campaign for Valentine’s day.

House of Fraser’s account has tweeted at Kanye West and Kim Kardashian with an image of a peach and a "practice what you peach" caption, while other tweets feature Leonardo DiCaprio with a superimposed emoji trumpet and a strange birthday message for Harry Styles. 

Social media users have been left baffled by the activity and it has even led to people asking if the House of Fraser Twitter account has been hacked.

At one point House of Fraser appeared to suggest the account had been hacked with a "really sorry guys, not sure what’s going on here" message alongside "please bear with us" spelt out in emojis.

The campaign has drawn criticism from users, which led House of Fraser to react by implying the user was being boring.

This response caused offence with another user, who accused House of Fraser being "disrespectful and rude".

However, the campaign has met with support from some quarters who believe the campaign is only showing the brand’s lighter side.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published