Animating excuses is an approach the unit has tried before, although with a professional production by Red Bee Media and White Robot, in 2013.
This time it has challenged students – one of the social groups more likely to question why they should pay to watch TV – on degree courses at Derby, Middlesex, Ulster, Bristol and Dundee universities.
The incentive is that their work will be seen and judged by BAFTA-winning animator Marc Crast from Studio AKA, Jason Fletcher-Bartholomew, senior animator at Aardman, and Red Bee Media executive creative director Charlie Mawer.
Excuses include "I don’t have to pay as I’m the King of Scotland", animated by Alex Heywood, Mark McGinty and Steven Buntin from the University of Dundee.
All 49 films can be seen on BBC TV Licensing’s YouTube channel and people are encouraged to ‘like’ their favourite before 4 March to decide the winner of the People’s Choice category.
There are two prizes of educational vouchers for the sum of £500, one for the winner of the Peoples’ Choice and one for the winner of the Judges’ award.
Jason Hill, a spokesman for TV Licensing, said: "The students’ animations are highly imaginative, but we’re not so impressed with the creative approach to excuses, as watching or recording live TV without a licence is against the law."