Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

The app has been designed to help parents-to-be with the collected wisdom of other parents, "who have been there and done that".

The partnership with Persil Non-Bio and Comfort Pure will cover co-branded advertising, new shareable and static content, sponsored discussions, a Mumsnet homepage take-over, extensive product testing and blogger reviews.

Mumsnet declined to release active user figures for the app as it has just been hard-launched, according to a spokeswoman.

Fernanda Tubini Roberts, a senior brand manager at Unilever, said: "Specially formulated for delicate skin, Persil Non-Bio and Comfort Pure are a favourite with parents as they help to care for and protect a baby’s sensitive skin, making this partnership a natural fit for us during this special time."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published