Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

The app has been designed to help parents-to-be with the collected wisdom of other parents, "who have been there and done that".

The partnership with Persil Non-Bio and Comfort Pure will cover co-branded advertising, new shareable and static content, sponsored discussions, a Mumsnet homepage take-over, extensive product testing and blogger reviews.

Mumsnet declined to release active user figures for the app as it has just been hard-launched, according to a spokeswoman.

Fernanda Tubini Roberts, a senior brand manager at Unilever, said: "Specially formulated for delicate skin, Persil Non-Bio and Comfort Pure are a favourite with parents as they help to care for and protect a baby’s sensitive skin, making this partnership a natural fit for us during this special time."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More