"The last time I had mussels," the aforementioned man in a restaurant tells his date. "Both ends…" There’s an awkward silence before he orders. "I’ll have the mussels, please." His female companion looks on aghast.
The encounter is just one of many featured. Others include an older man clocking the waitress and telling his date, "If only I was 40 years younger"; and a young man enthusiastically telling a woman, "You’re gorgeous - you remind me so much of my sister."
The campaign is appropriately called ‘Better left unsaid’, balancing it with the idea that ‘some things aren’t’. It comprises three films and is launching on social media, including YouTube, Facebook and Twitter.
Each film ends with the line: "Share your organ donation decision with a loved one this Valentine’s."
Client: Ceri Rose, assistant director of digital and marketing, NHS Blood and Transplant
Brand: NHS Organ Donation
Creatives: Stephen Lynch, Ben Clapp