Coca-Cola's expectation-beating results credited to 'quality of marketing' ... and more

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Coca-Cola's 'Taste the feeling' campaign
Coca-Cola's 'Taste the feeling' campaign

Coca-Cola cites 'quality of marketing' as driver of global sales

Coca-Cola has lauded its ‘Taste the feeling’ campaign as a sign of the company’s new fruitful approach to business, while announcing analyst-beating results for 2015, with flagship Coca-Cola volume sales up 1% globally but Diet Coke sales down 5%.

The soft drinks giant cited the "quantity and quality of our marketing investments" as one of the key drivers of its better-than-expected performance.

Muhtar Kent, Coca-Cola’s chief executive, discussed the company’s ‘Taste the feeling’ global marketing push, which kicked off last month, citing it as an example of how Coke has changed its approach to business.

"Importantly, this campaign gets us back to our roots, featuring the product at the heart of our creative and celebrating the experience and simple pleasures of drinking a Coca-Cola," Kent said.

"This campaign is also an example of how we are transforming the way we work to be faster, with reduced costs."

He also referenced Coca-Cola’s consolidation of its agency roster.

"This discipline, combined with the talent of our marketing teams is what will continue to fuel our growth."

In the fourth quarter, Coca-Cola’s revenues fell 8% to $10bn hit hard by a strong dollar, with foreign exchange knocking 10% off revenue growth. Net profit was up 60% to $1.24bn.

Source: Coca-Cola

Age UK and E.ON tariff suspended as watchdog investigates marketing promo

Age UK and E.ON have suspended their controversial promotional tariff for pensioners while watchdog Ofgem investigates whether the charity accepted £6m a year from the energy group for a more

The two organisations said yesterday that they would be suspending the promotion from today.

The Sun newspaper claimed last week that Age UK had recommended a special rate from E.OM that cost pensioner £1049 a year, £245 more than its cheapest rate.

The charity allegedly received £41 for every pensioner who signed up, totalling nearly £6m for Age UK.

Source: The Guardian

In case you missed it...two longer reads

Entering the post-everything era

The digital revolution is over. We are now fully ensconced in a tech-led world and 2016 signals a post-revolutionary transition. Rebecca Coleman identifies the trends that are set to define the post-everything era.

Adwatch of the Year: Find out the public's favourite and most memorable ads of 2015

Was it Mog, cat, budgie or meerkats who won consumers over this year? Or was it the man on the moon who achieved the most cut-through? Find out consumers' most recalled ad of the year.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the fifth episode below and find out more here.

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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