Coffee chains attacked over sugar content of speciality drinks ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Costa: in firing line
Costa: in firing line

Action on Sugar attacks coffee chains

Starbucks, Costa and Caffè Nero have been accused of fuelling a national obesity crisis with their sugar-laden speciality drinks by campaigning group Action on Sugar.

A large – or venti – serving of a Hot Mulled Fruit drink from Starbucks, which comes in either grape with chai flavour or orange and cinnamon flavour, has 99g of sugar.

That equates to 25 teaspoons and is more than three times the recommended maximum for an adult for an entire day.

The recommended maximum daily intake of added sugar for an adult is 30g or around seven teaspoons.

Action on Sugar’s survey of 131 flavoured hot drinks found 98 per cent would receive a red label for high sugar content under guidelines drawn up by the Food Standards Agency.

Source: Daily Mail

Virgin Australia's media agency owns up to 'eat a dick' tweet

Media agency Carat has claimed responsibility for a tweet posted on behalf of Virgin Australia which ordered hip hop artist Kanye West to "EAD (eat a dick), you douche."

The move comes almost 24 hours after the tweet was accidentally sent by what is thought to a junior staffer, who was handling the social media on behalf of the major airline brand.

Australia’s second largest media agency, Carat tweeted: "Carat Australia apologises for a recent Tweet that we mistakenly posted on Virgin Australia’s account. We regret any damage possibly caused."

Source: Mumbrella

Bacardi backlash against Havana Club rights decision

Rum-maker Bacardi has called for US authorities to reverse a decision granting the Cuban government rights to the Havana Club label.

In January, the US Office of Foreign Assets Control (OFAC) granted Cuba the trademark rights to Havana Club.

The decision would allow Cuba to sell rum with a Havana Club label in the US when the embargo is lifted.
Bermuda-based Bacardi has been selling rum under the Havana Club label in the US since the 1990s.

In a statement Bacardi's general counsel Eduardo Sánchez said: "OFAC has acted in violation of well-settled US law and Congressional intent in a covert action that is unjustified in law."

Bacardi has been fighting for decades with Cuba and spirits distributor Pernod Ricard, which has a joint venture with the Cuban government to sell Havana Club label rum worldwide except in the US.

Source: BBC

In case you missed it...two longer reads

Bad taste marketing: the risky business of gaining enemies to win friends

'Ride me all day for £3', 'Are you beach body ready?', 'Taste the Bush', 'The only Aussie we don't want to get out'. These four ad taglines and their accompanying imagery caused serious offence in 2015, and grabbed the nation's attention for all the wrong reasons. But, does the old adage that all publicity is good publicity ring true in these cases? Do people like to feel outraged to some extent, or are we reaching the point where bad-taste ads put consumers off a brand for good?

Privacy is the new purpose: why all brands need a chief hacking officer

High-profile hacking cases and daily bombardments of unwanted marketing interventions in personal browsing and leisure time are forcing consumers to rethink what data they share and with whom they share it. Marketers have to reframe the data issue.

If you watch one video today...

...then watch consumers failing to remember Coca-Cola's new 'Taste the Feeling' strapline - even though they're standing just in front of it.

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