Has the government overspent on its £5m living wage ad campaign?

The government is introducing the National Living Wage at £7.20 an hour for workers aged 25 years old and older from 1 April, and has spent £5m advertising the fact.

But the Conservatives were accused of overspending on the campaign, with the Liberal Democrats uncovering the £5m spend figure and pointing out that hundreds of wages could been paid with the money.

Marketing took to High Holborn to find out what the public thought, and how visible the ad campaign has been (spoiler: not very).

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

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