Burberry to dress Adele on her world tour ... and more

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Burberry to dress Adele on her world tour

Burberry has announced that it will be dressing Adele exclusively on her world tour, which kicked off with a show in Belfast last night.

Fellow Brit and Burberry chief creative officer and CEO Christopher Bailey designed the long, multicolored sequin dress that the "Hello" singer wore on stage at the SSE arena in Belfast.

The 27 year-old will perform shows in Europe through May before hitting the US in June, with a final stop scheduled in Mexico City on 15 November. 

Burberry released a sketch of Adele’s Belfast look on Instagram (above).

Source: Vogue Australia

Paddy Power encouraged problem gambler

Bookmaker Paddy Power encouraged a problem gambler to keep betting until he lost five jobs, his home and access to his children, according to a report by the Gambling Commission.

The company also failed to perform sufficient checks to ensure customers were not using its betting machines to launder the proceeds of crime. The betting regulator said Paddy Power would make a voluntary payment of £280,000 to a "socially responsible" cause following its findings.

Paddy Power will also review procedures designed to prevent money laundering and problem gambling and agree to share details of its own failings with the rest of the industry. But politicians and campaigners called for a review of the industry following the report, as they warned of an out of control gambling epidemic in the UK.

Source: The Guardian

Microsoft opens $3,000 AR system to developers

Pre-orders for Microsoft's untethered augmented reality headset HoloLens have opened, giving developers a first chance to get their hands on the new system from March 30.

The headset, which was unveiled alongside Windows 10 in January 2015, will be powered by an Intel 32 bit processor and will cost $3,000, or roughly £2,150. It will feature a customised Holographic Processing Unit (HPU), Bluetooth and Wi-Fi connectivity, 2GB of RAM and 64GB of flash storage.

Only developers invited by Microsoft to purchase the headset are currently able to do so, and they also require a PC running Windows 10, Unity 5.4 and Visual Studio 2015.

Source: Telegraph

Google admits partial responsibility in self-driving car accident

Google confirmed today that one of its tester cars - a Lexus RX450h outfitted with the company's software and myriad sensors smashed into a bus in Mountain View, California on 14 February.

It wasn't a very speedy collision, luckily, and no injuries were reported. However, the car suffered front fender, wheel, and sensor damage.

Google's cars have been in accidents in which it wasn't at fault - and also pulled over once, too - but the company says that both sides have some responsibility in this particular incident. The car tried to switch lanes to avoid storm drain-blocking sandbags in the road, and the software believed that the bus in the other lane would slow down to allow it in. That didn't happen.

Source: Stuff

Catch up with some of our longer reads...

Bad taste marketing: the risky business of gaining enemies to win friends

'Ride me all day for £3', 'Are you beach body ready?', 'Taste the Bush', 'The only Aussie we don't want to get out'. These four ad taglines and their accompanying imagery caused serious offence in 2015, and grabbed the nation's attention for all the wrong reasons. But, does the old adage that all publicity is good publicity ring true in these cases? Do people like to feel outraged to some extent, or are we reaching the point where bad-taste ads put consumers off a brand for good?

Privacy is the new purpose: why all brands need a chief hacking officer

High-profile hacking cases and daily bombardments of unwanted marketing interventions in personal browsing and leisure time are forcing consumers to rethink what data they share and with whom they share it. Marketers have to reframe the data issue.

If you watch one video today...

...then don't watch a video, listen to our latest Marketing Mind podcast. Hosted by editor Rachel Barnes and featuring planning partner from BMB, David Bain, and features editor Rebecca Coleman, this month's episode explores good and bad taste in advertising (including one creative's view on the most tasteless campaign she's ever produced). 

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published