TfL marketing chief lifts the lid on Elizabeth line launch
A view from Chris Macleod

TfL marketing chief lifts the lid on Elizabeth line launch

From dealing with Boris and the Queen to finding yet another colour, TfL marketing director Chris Macleod reflects on the rebranding of Crossrail to the...

Stretching from Reading and Heathrow in the West to Abbey Wood and Shenfield in the East, the Elizabeth line will transform travel across London for over 200m passengers per year. It is therefore appropriate that the largest construction project ever undertaken across Europe is named after the UK’s longest serving monarch, Queen Elizabeth II.

The purple addition to TfL’s collection of iconic roundels will provide a lasting legacy to Her Majesty the Queen, almost fifty years after she became the first reigning monarch to travel on the Underground in 1969. The announcement made at the Bond Street worksite, one of the pivotal stations on the Elizabeth line, has been met with approval from Londoners and tourists alike, with the line scheduled to open both on time, and in budget, by December 2018.