TOP 300 AGENCIES: The Top 30 Agencies

campaignlive.co.uk, Friday, 22 February 2002 12:00PM

Mother appears in the top 30 for the first time, WWAV Rapp Collins

jumps up nine places, while Lowe moves from tenth place to third. BMP

DDB loses its place in the top ten, slipping down from second to

eleventh place.



Campaign's Top 30 UK Agencies Ranked by AC Nielsen MMS Billings

Rank Agency AC Nielsen AC Nielsen Change

2001 2000 MMS billings MMS billings (%)

(pounds m) (pounds m) 2001/2000

2001 2000

1 1 Abbott Mead 381.30 410.40 -7.09

Vickers BBDO

2 9 *McCann-Erickson 271.35 263.19 3.10

Advertising

3 10 Lowe 261.17 207.63 25.78

4 8 Ogilvy & Mather 246.55 219.66 12.24

5 4 Publicis 239.97 255.39 -6.03

6 3 J. Walter 234.53 282.60 -17.00

Thompson London

7 7 Saatchi & Saatchi 226.66 223.49 1.41

8 11 Bates UK 207.24 206.45 0.37

9 5 M&C Saatchi 201.82 237.00 -14.84

10 6 Rainey Kelly 178.01 228.66 -22.15

Campbell Roalfe/Y&R

11 2 BMP DDB 176.85 288.03 -38.59

12 12 TBWA/London 171.01 198.99 -14.06

13 14 Euro RSCG 157.80 175.59 -10.13

Wnek Gosper

14 13 D'Arcy 151.42 178.02 -14.94

15 15 Grey Worldwide 135.23 167.25 -19.14

16 16 WCRS 131.07 166.74 -21.39

17 18 Leo Burnett 100.19 118.07 -15.14

18 19 HHCL & Partners 97.91 116.09 -15.66

19 17 Bartle Bogle Hegarty 96.71 141.77 -31.78

20 21 Banks Hoggins 89.71 84.06 6.71

O'Shea/FCB

21 23 Mortimer Whittaker 64.03 56.96 12.41

O'Sullivan

22 - cdp-travissully 53.78 58.31 -7.75

23 27 Partners BDDH 48.14 40.76 18.11

24 26 Delaney Lund 47.78 46.58 2.59

Knox Warren

25 20 St Luke's 43.32 90.46 -52.11

Communications

26 35 Leith Agency 39.71 28.97 37.05

27 36 WWAV Rapp Collins 37.76 26.79 40.95

28 40 Mother 36.17 25.69 40.77

29 31 ARM Direct Group 35.19 34.21 2.87

30 24 Roose & Partners 34.87 52.86 -34.03

Rank Agency Declared Declared Declared Staff

2001 2000 billings billings income 2001

(pounds m) (pounds m) (pounds m)

2001 2000 2001

1 1 Abbott Mead 408.00 431.00 n/s 317

Vickers BBDO

2 9 *McCann-Erickson 480.65 n/s n/s 901

Advertising

3 10 Lowe 348.00 n/s 37.00 310

4 8 Ogilvy & Mather 304.30 275.00 n/s 254

5 4 Publicis 285.00 280.00 49.00 302

6 3 J. Walter n/s n/s n/s n/s

Thompson London

7 7 Saatchi & Saatchi 330.00 400.00 52.60 431

8 11 Bates UK 225.00 309.82 59.00 210

9 5 M&C Saatchi 240.00 260.00 n/s 320

10 6 Rainey Kelly 307.58 281.00 n/s 215

Campbell Roalfe/Y&R

11 2 BMP DDB 309.00 450.00 n/s 360

12 12 TBWA/London 255.00 315.00 n/s 250

13 14 Euro RSCG 266.00 251.00 21.20 208

Wnek Gosper

14 13 D'Arcy 248.23 264.26 22.72 191

15 15 Grey Worldwide 335.00 n/s 28.50 260

16 16 WCRS 181.00 245.64 18.90 175

17 18 Leo Burnett 207.92 235.14 28.19 283

18 19 HHCL & Partners 162.00 200.00 17.60 160

19 17 Bartle Bogle Hegarty 247.70 247.70 27.80 290

20 21 Banks Hoggins 150.00 160.00 16.50 110

O'Shea/FCB

21 23 Mortimer Whittaker 70.00 61.00 n/s n/s

O'Sullivan

22 - cdp-travissully 84.00 - 7.00 70

23 27 Partners BDDH 123.00 113.00 12.90 130

24 26 Delaney Lund 100.00 106.00 7.80 90

Knox Warren

25 20 St Luke's 73.00 95.00 10.20 110

Communications

26 35 Leith Agency 26.70 n/s 4.10 63

27 36 WWAV Rapp Collins 199.00 183.40 29.89 248

28 40 Mother 80.00 40.00 5.30 57

29 31 ARM Direct Group n/s 7.36 n/s 18

30 24 Roose & Partners 50.00 54.00 5.20 50

Agency client assignments are compiled from data supplied by agencies

and media owners on a regular basis alongside information published in

the marketing press. Billings for Top 30 Agencies are based on accounts

handled on a creative only, creative and planning or full-service basis.

Media covered: TV, display press, radio, cinema and outdoor. Tobacco and

moving transport advertising are excluded from outdoor figures. Outdoor

costing methodologies were changed by the outdoor industry during 2001

and year-on-year analysis may be affected. Press expenditures include an

Advertising Association Discount factor, varying by sector and quarter.

Agencies are listed according to the current name for 2001.Caveat: the

listings for 2001 have been compiled by individual agency with no

parenting of agency brand names. Previous tables combined billings of

some agencies, so direct comparisons of some historical data is not

possible. The changes were made to provide greater clarification of the

advertising and media industries.

* Following the restructuring of McCann-Erickson, these AC Nielsen MMS

and declared income and billings figures now include the following

McCann offices: McCann-Erickson Central; McCann-Erickson Advertising;

McCann Healthcare Manchester; McCann-Erickson Belfast; McCann-Erickson

Bristol; McCann-Erickson Leeds; McCann-Erickson Manchester;

McCann-Erickson Scotland; McCann-Erickson Windsor

Data supplied by: ACNielsen MMS



This article was first published on campaignlive.co.uk

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