The Public Reacts: Have Maria Sharapova's sponsors treated her fairly?

Brands such as Nike, Porsche and Tag Heuer have been quick to distance themselves from tennis star Maria Sharapova, following the revelation that she failed a recent drugs test. We asked the public whether they think she has been treated unfairly by her sponsors.

Many sympathised with the athlete, saying that brands should go easy on her and give her a second chance.

It has been pointed out that sponsors such as Nike have historically stood by their male ambassadors during periods of scandal, and failure to do the same for Sharapova has garnered some criticism. One man said that regardless of gender, "if the media treats them badly, then the sponsors will treat them badly".

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More