Subway pranks Liverpool FC fans with surprise guest appearances

Fast food outfit Subway has surprised four Liverpool FC fans who thought they were entering a competition to win a signed shirt.

What happens when you ask for The Anfield Wrap in Subway
What happens when you ask for The Anfield Wrap in Subway

Subway, which signed up as the club’s official food partner in 2014, worked with marketing agency Prism to install hidden cameras in the club shop in the Liverpool One shopping centre.

It produced this film of what happened when to the people who answered the name of Liverpool’s training ground correctly and confirmed that they were free for the rest of the day …



Manaaz Akhtar, European regional marketing director for Subway, said: "It’s great that we can work together with the club to create something that’s such good fun and also gives something back to the fans.

"The members of the public we surprised had a very memorable experience and the subsequent video highlights the strength of our relationship with the club as well as our commitment to training."

Early last month Subway came under pressure as part of a campaign by Liverpool fans against the club’s decision to increase ticket prices, forcing a u-turn by the club’s American owners.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More