Android Pay to launch in UK in 'few months' as it sets sights on Apple

Android Pay will launch in the UK in "the next few months" as Google seeks to catch up with Apple in the mobile payments space.

Google is set to take on Apple in the mobile payments space in the UK
Google is set to take on Apple in the mobile payments space in the UK

The launch of Google’s mobile payment service has been long-awaited for those with Android smartphones considering the devices have had NFC capabilities long before Apple, which managed to steal a march on Google with the launch of Apple Pay in the UK.

Apple Pay launched in the UK last July after initially debuting in the US. In contrast, Android Pay only launched in the US in September.

In the UK Android Pay will be supported by MasterCard and Visa and banks including Bank of Scotland, First Direct, Halifax, HSBC, Lloyds Bank, M&S Bank, MBNA and Nationwide Building Society.

Retailers including Boots, Costa Coffee and Waitrose will support Android Pay at launch, while it will also be compatible with London’s transport network.

Apps from JD Sports, Deliveroo and YPlan will also be compatible with Android Pay.

Google revealed Android Pay has 1.5m new registrations happening each month in the US and can be used in millions of physical locations.

It also allows users to earn loyalty points and redeem rewards through their Android phone at their participating retailers.

Mark Barnett, MasterCard UK & Ireland president,  said: "The strength of our technology means that consumers can enjoy both security as well as simplicity.

"Cardholders can feel confident about using their digital MasterCard cards for everyday purchases."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published