Agency Republic to deploy new form of pop-up on Genie site
campaignlive.co.uk, Friday, 29 March 2002 12:00AM
Agency Republic has created a new form of pop-up ad to support a service from the telecoms supplier Genie.
The creative idea behind the campaign is to spoof the appearance of Post-It messages on computer screens. The campaign will support Genie's new instant messaging service that allows customers to send and receive instant SMS messages from PC and WAP mobile phones.
One message says: "Instant messaging from your mobile. Get together, wherever, whenever. Click Here. Genie."
If the website visitor wants to follow up the message, they click through the "Post-It
as they would with a banner for more information.
Rob Scott, the creative director at Agency Republic, said: "The big advantage of these five-second spots over conventional web advertising is that they offer greater creative freedom and are far less intrusive. Pre-launch consumer research points to this campaign exceeding banner response by up to ten times."
The campaign was art directed by Scott and the copywriter was David Newby.
Agency Republic was appointed last year by Genie to handle a range of off- and online advertising.
This article was first published on campaignlive.co.uk
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