One 2 One to rebrand as T-Mobile

LONDON - One 2 One is set to rebrand as T-Mobile by the end of 2002. T-Mobile is the wireless brand of parent company Deutsche Telekom.

The network, the smallest in the UK, is also launching a new tariff scheme this week which may start a price war among the nation's mobile operators.

The decision to rebrand was taken in response to increasing demand for global services. T-Mobile has 40m customers worldwide and owns network operators in Germany, the UK, Austria and the Czech Republic. It also holds significant interests in the Netherlands, Russia and Poland.

One 2 One was known as Mercury One 2 One before its acquisition by Deutsche Telekom in 1999 for £8.4bn from Cable & Wireless. It has around 7m customers in the UK, as well as carrying around 1m subscribers to the Virgin Mobile network.

News of the rebranding coincides with that of larger operator BT Cellnet, which is being rebranded as O2.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published