REVIEW: Standard Life is ditching its campaign

campaignlive.co.uk, Friday, 28 June 2002 12:00AM

Standard Life is ditching its four-year-old "baby James campaign and is looking for another agency to take on the £6.1 million account, currently held by The Leith Agency. The review has been triggered by Standard Life's need for a broader brand communication strategy after launching banking services and investment products. - Marketing.

This article was first published on campaignlive.co.uk

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