ABC FIGURES: Consoles lead computer sector
campaignlive.co.uk, Friday, 23 August 2002 12:00AM
Future's Official PlayStation 2 magazine cemented its success this year with a continued rise in sales. Year-on-year sales rose 137 per cent, giving the magazine an ABC of 195,293, highlighting the importance of new technology to the sector.
Its success also meant continued fallout from rival titles in the sector - now dominated by gaming magazines - with last period's biggest loser, Future's Official PlayStation magazine, taking a further tumble with a 44 per cent decline in sales. Nintendo Official magazine's decline - 23.6 per cent to 42,014 - showed the dominance of the PlayStation brand in the minds of consumers.
Magazines focusing on the PC purchasing and business sector continued to suffer at the expense of the gaming titles, with Dennis' PC Pro and Computer Shopper falling further after last year's decline. PC Pro dropped 6.4 per cent, with Computer Shopper slipping 8.6 per cent year on year.
Computeractive, however, kept its top spot in the sector, with the ABC total of 278,570.
PlayStation World, from the Computec stable, had a steady six months, rising 2.1 per cent to report a new ABC of 89,273, with GamesMaster, published by Future, also enjoying a growth of 30.8 per cent over the last year and a new ABC of 58,656.
VERDICT: Sales in console titles will continue to increase alongside innovation in the gaming sector.
TITLE PUBLISHER TOTAL ABC PERIOD ON YEAR ON
PERIOD % YEAR
*Computeractive VNU 278,570 n/a n/a
Official PlayStation 2 Future 195,293 55.1 137.8
PC Pro Dennis 126,550 -5.6 -6.4
Computer Shopper Dennis 121,153 -5.0 -8.6
PlayStation World Computec 89,273 2.1 12.9
PSM 2 Future 81,464 9.1 82.9
PC Gamer Future 80,413 2.4 9.1
Official PlayStation Future 74,383 -27.3 -44.1
Play Paragon 60,139 -15.8 -4.2
GamesMaster Future 58,656 11.3 30.8
Nintendo Official Emap Active 42,014 -23.6 -27.7
Source: Audit Bureau of Circulations (Jan-June 2002)
*Figure from July-December results.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- Watch the first YouTube clip, nine years on
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account