Sky's 'Ibiza Uncovered' voted sexiest media brand

LONDON - TV series Ibiza Uncovered, broadcast on Sky One, is said to be the UK's "sexiest media brand", beating off stiff competition from top entertainment brand names FHM, Vogue and Buffy the Vampire Slayer, according to recent research.

The Simpsons, The X-Files and Sky Sports are seen to be "trend-setting" brands outweighing fashion magazines such as Cosmopolitan and Elle.

Sky Sports also tops the bill among the most-talked-about media, along with Soccer AM.

Further findings from the research show that the UK's most stable brands are The Times, the Daily Telegraph, Radio Times, BBC1 and the Sunday Telegraph. The Radio Times is also viewed as the "most reliable" media brand.

The research was carried out by Millward Brown and commissioned by BSkyB, News International, Capital Radio and Zenith Media, which form the consortium behind MediaDNA, a media analysis tool that promises more effective advertising.

Millward Brown surveyed 5,000 respondents in the UK aged between 16 and 64.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published