1576 has pulled off a major coup north of the border by winning the
prized pounds 2.5 million Scottish Tourist Board account from the
incumbent, Faulds Advertising.
The win comes after a three-way pitch which included London’s BMP4.
Feather Brooksbank, which pitched with 1576, has won the media from
Faulds, which has held the account for the past six years.
The creative approach from 1576 will focus on an ’escape’ from the
stress of urban life to Scotland. David Reid, a creative partner at the
agency, said: ’We thought that the only way to win was with a big idea,
so we recommended this one route, but tried not to give too hard a
Lorna Easton, the STB’s director of UK marketing, said: ’We are very
excited about this appointment. Across the range of disciplines,
including strategy, creative approach and media buying, we were
impressed with what this agency can do for us and Scottish tourism.’
Faulds retained the account following the last statutory review which
took place in late 1995.
As well as seasonal poster campaigns, Faulds has been running the same
epic television commercial for the STB since September 1994. It is set
to a haunting music track, Will You Go Lassie Go, and was directed by
the Douglas Brothers.
The commercial was written and art directed by Simon Scott and Andrew
Lindsay, who were creative directors at Faulds before leaving to set up
their own agency, the Union, two years ago.
The Union and the Leith Agency were eliminated from the STB pitch after
the first round of presentations.