1576 nets Scottish Tourist work

1576 has pulled off a major coup north of the border by winning the prized pounds 2.5 million Scottish Tourist Board account from the incumbent, Faulds Advertising.

1576 has pulled off a major coup north of the border by winning the

prized pounds 2.5 million Scottish Tourist Board account from the

incumbent, Faulds Advertising.



The win comes after a three-way pitch which included London’s BMP4.



Feather Brooksbank, which pitched with 1576, has won the media from

Faulds, which has held the account for the past six years.



The creative approach from 1576 will focus on an ’escape’ from the

stress of urban life to Scotland. David Reid, a creative partner at the

agency, said: ’We thought that the only way to win was with a big idea,

so we recommended this one route, but tried not to give too hard a

sell.’



Lorna Easton, the STB’s director of UK marketing, said: ’We are very

excited about this appointment. Across the range of disciplines,

including strategy, creative approach and media buying, we were

impressed with what this agency can do for us and Scottish tourism.’



Faulds retained the account following the last statutory review which

took place in late 1995.



As well as seasonal poster campaigns, Faulds has been running the same

epic television commercial for the STB since September 1994. It is set

to a haunting music track, Will You Go Lassie Go, and was directed by

the Douglas Brothers.



The commercial was written and art directed by Simon Scott and Andrew

Lindsay, who were creative directors at Faulds before leaving to set up

their own agency, the Union, two years ago.



The Union and the Leith Agency were eliminated from the STB pitch after

the first round of presentations.