REVIEW: Lowe faces prospect of losing Diet Coke account
campaignlive.co.uk, Friday, 11 October 2002 12:00AM
Lowe faces the prospect of losing its £48 million Diet Coke account in the US as the soft drink giant lines up four agencies to come up with ideas for a new campaign. Coca-Cola executives are briefing three other Interpublic-owned agencies - FCB, the Martin Agency and Gotham. - Brand Republic.
This article was first published on campaignlive.co.uk