Agency: Fallon London
campaignlive.co.uk, Friday, 01 December 1995 12:00AM
Future Publishing is to launch a monthly comedy magazine, Comedy Review,
in February. It will be edited by Andy Lowe, who previously launched
Future’s successful net Directory, and aims to provide in-depth coverage
of current and classic comedy from TV, radio, film, theatre, video,
stand-up comedy and books. Comedy Review will cost pounds 3 and be
targeted at 16- to 35-year-old men. A full-page colour ad will cost
pounds 1,995, and the initial print-run will be 60,000.
The Digital Advertisement Transfer Industry Committee, a co-ordinating
committee concerned with electronic data interchange, met this week to
agree a set of industry guidelines concerning the transfer of ad copy as
digital data. It aims to make recommendations and subsequently set an
Fifteen contestants scored a maximum 55 points in the first round of the
Capital Radio pop quiz (Campaign, 3 November). After a tie-break, the
first prize of a JVC micro system was won by Kay Rossiter-Base of NOP;
second prize went to Paul Catmur of Young and Rubicam; third was John
Murrell of the Moving Picture Company; fourth, Paul Middleton of the
Rank Organisation; and Baggy [sic] of JWT Manchester came fifth. Round
two questions will be published next week.
The Cinema Advertising Association has revealed the results of research
into the Cartoon Network’s recent cinema campaign. The CAA commissioned
Gallup to conduct a day-after recall study among nine- to 14-year-old
cinema-goers. More than 60 per cent of the sample interviewed could
recall the Cartoon Network ad, and 59 per cent gave an accurate
description of it the next day. Eighty per cent of the sample said they
would like to go to the cinema more often and 70 per cent agreed that
‘ads at the cinema look and sound better’.
Linda Kelsey is stepping down as editor of the National Magazine
Company’s She magazine because of ill health. Kelsey will remain with
NatMags in a new role as editor-at-large. Kelsey edited Cosmopolitan
during one of its most successful periods and was named as the
Periodical Publishers Association’s ‘editor of the year’ in 1989, before
relaunching She. Meanwhile, Susy Smith, former associate editor of House
Beautiful magazine, has been appointed editor of Country Living.
Media owners have confirmed that Frontline Media has begun work on the
pounds 2.5 million Daihatsu account relinquished by Pattison Horswell
Durden in October. PHD resigned the account as part of a wider split
with the creative agency, Banks Hoggins O’Shea (Campaign, 20 October).
Frontline is now effectively Banks Hoggins’ preferred media partner.
United News and Media has appointed new editors at both of the Express
titles. Richard Addis, currently number three at the Daily Mail, becomes
editor of the the Daily Express, while Sue Douglas, the deputy editor of
the Sunday Times, takes over at the Sunday Express. Sir Nicholas Lloyd
resigned as editor of the Daily Express last month. Brian Hitchen,
editor of the Sunday Express, is to retire at the end of the year.
MediaTel, the media information database, will launch a site on the
Internet this Friday at http://www.mediatel.co.uk. Clients will be able
to access existing MediaTel data more quickly, the company claims.
Meanwhile, a daily news service will be available to all users.
Promotional deals have been agreed with the Economist, GMTV and TDI.
Durex has launched a site on the World Wide Web at http://www.durex.com.
Designed by the new-media specialist, Akqa, its features include Dr
Dilemma, an interactive forum on sex, the ‘Ins and outs of sex’, a guide
to safer sex, and a section where users can test their romantic IQ.
This article was first published on campaignlive.co.uk