MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 01 December 1995 12:00AM

Future Publishing is to launch a monthly comedy magazine, Comedy Review, in February. It will be edited by Andy Lowe, who previously launched Future’s successful net Directory, and aims to provide in-depth coverage of current and classic comedy from TV, radio, film, theatre, video, stand-up comedy and books. Comedy Review will cost pounds 3 and be targeted at 16- to 35-year-old men. A full-page colour ad will cost pounds 1,995, and the initial print-run will be 60,000.

Future Publishing is to launch a monthly comedy magazine, Comedy Review,

in February. It will be edited by Andy Lowe, who previously launched

Future’s successful net Directory, and aims to provide in-depth coverage

of current and classic comedy from TV, radio, film, theatre, video,

stand-up comedy and books. Comedy Review will cost pounds 3 and be

targeted at 16- to 35-year-old men. A full-page colour ad will cost

pounds 1,995, and the initial print-run will be 60,000.



The Digital Advertisement Transfer Industry Committee, a co-ordinating

committee concerned with electronic data interchange, met this week to

agree a set of industry guidelines concerning the transfer of ad copy as

digital data. It aims to make recommendations and subsequently set an

industry standard.



Fifteen contestants scored a maximum 55 points in the first round of the

Capital Radio pop quiz (Campaign, 3 November). After a tie-break, the

first prize of a JVC micro system was won by Kay Rossiter-Base of NOP;

second prize went to Paul Catmur of Young and Rubicam; third was John

Murrell of the Moving Picture Company; fourth, Paul Middleton of the

Rank Organisation; and Baggy [sic] of JWT Manchester came fifth. Round

two questions will be published next week.



The Cinema Advertising Association has revealed the results of research

into the Cartoon Network’s recent cinema campaign. The CAA commissioned

Gallup to conduct a day-after recall study among nine- to 14-year-old

cinema-goers. More than 60 per cent of the sample interviewed could

recall the Cartoon Network ad, and 59 per cent gave an accurate

description of it the next day. Eighty per cent of the sample said they

would like to go to the cinema more often and 70 per cent agreed that

‘ads at the cinema look and sound better’.


Linda Kelsey is stepping down as editor of the National Magazine

Company’s She magazine because of ill health. Kelsey will remain with

NatMags in a new role as editor-at-large. Kelsey edited Cosmopolitan

during one of its most successful periods and was named as the

Periodical Publishers Association’s ‘editor of the year’ in 1989, before

relaunching She. Meanwhile, Susy Smith, former associate editor of House

Beautiful magazine, has been appointed editor of Country Living.



Media owners have confirmed that Frontline Media has begun work on the

pounds 2.5 million Daihatsu account relinquished by Pattison Horswell

Durden in October. PHD resigned the account as part of a wider split

with the creative agency, Banks Hoggins O’Shea (Campaign, 20 October).

Frontline is now effectively Banks Hoggins’ preferred media partner.



United News and Media has appointed new editors at both of the Express

titles. Richard Addis, currently number three at the Daily Mail, becomes

editor of the the Daily Express, while Sue Douglas, the deputy editor of

the Sunday Times, takes over at the Sunday Express. Sir Nicholas Lloyd

resigned as editor of the Daily Express last month. Brian Hitchen,

editor of the Sunday Express, is to retire at the end of the year.



MediaTel, the media information database, will launch a site on the

Internet this Friday at http://www.mediatel.co.uk. Clients will be able

to access existing MediaTel data more quickly, the company claims.

Meanwhile, a daily news service will be available to all users.

Promotional deals have been agreed with the Economist, GMTV and TDI.



Durex has launched a site on the World Wide Web at http://www.durex.com.

Designed by the new-media specialist, Akqa, its features include Dr

Dilemma, an interactive forum on sex, the ‘Ins and outs of sex’, a guide

to safer sex, and a section where users can test their romantic IQ.



This article was first published on campaignlive.co.uk

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