D'Arcy closure sees Cook named as Leo Burnett's chairman

By CAMILLA PALMER, campaignlive.co.uk, Friday, 25 October 2002 12:00AM

D'Arcy's managing director, Barry Cook, is set to become the chairman of the merged Leo Burnett and D'Arcy following the Publicis Groupe's decision to axe the D'Arcy network.

Cook will run the merged London agencies, but will report to Burnett's group chief executive, Bruce Haines. However, it remains unclear who will form his management team.

Cook's role comes after Publicis decided to lose the D'Arcy brand and fold its business into the group's three other networks - Burnett, Saatchi & Saatchi and Publicis - after its $3 billion acquisition of Bcom3.

He is seen to be crucial to the merged agency's relationship with domestic clients, particularly COI Communications. It is thought that D'Arcy's planning director, John Poorta, also key to the £30 million COI account, will take a role. However, it is still unclear whether the creative director, Nick Hastings, will join Burnett. Luca Lindner, the president and chief executive of D'Arcy's Europe, Middle East and Africa operations, is in discussions about an alternative role.

Haines said: "Barry will provide welcome talent and experience to Burnett's management team and we are looking forward to working with him. He and I share the same management ethos absolutely - we have a strong desire to look after clients and, consequently, our staff."

Publicis' chairman, Maurice Levy, will not be drawn on job losses, although he has admitted some are inevitable. A statement from Publicis said: "Haines and Cook have pledged themselves to work hard and fast to minimise disruption to clients. Clients have been assured key members of their agency team will be offered jobs with Burnett."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
  • Senior Account Manager Purple Consultancy £45000 - £350000 per annum, London (Central), London (Greater)
  • Trade Marketer Veritas Partnership Ltd £30-35,000 + car/ar allowance + bonus + benefits, South East England / South West England
  • Account Director Purple Consultancy £40000 - £55000 per annum, London (Central), London (Greater)
  • Digital Account Director Twist Recruitment £50000.00 - £55000.00 per annum + great benefits, London (Central), London (Greater)