HOTLINE: MTV Networks Europe appoints web agency

campaignlive.co.uk, Friday, 01 November 2002 12:00AM

MTV Networks Europe has appointed the web agency AKQA to promote the MTV Europe Music Awards 2002. AKQA will develop a pan-European viral campaign that will be replicated in seven languages with the aim of boosting the number of votes cast on its website during the event.

This article was first published on campaignlive.co.uk

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