campaignlive.co.uk, Friday, 22 November 2002 12:00AM
In an often brutal business, AMV has proved it's possible to behave with integrity towards clients and with decency towards staff while running a successful operation.
Today, as AMV's founders withdraw to the sidelines, new business becomes scarce and a new generation of management has to be bedded in, it's easy for those core principles to come under threat from more pragmatic considerations.
At a time when corporate and ethical behaviour are becoming indivisible, that would be fatal.
This article was first published on campaignlive.co.uk