EDITORIAL: AMV shows adland the way to behave

campaignlive.co.uk, Friday, 22 November 2002 12:00AM

Happy birthday Abbott Mead Vickers BBDO! The country's largest agency clocks up its quarter century this week assured of its place in UK advertising history. Doubtless, if such a tome ever gets written it will be the Saatchis who will go down as the industry's great iconoclasts. But when the brothers' ambition overreached itself, it was AMV which restored the City's faith in an industry perceived as poorly managed.

In an often brutal business, AMV has proved it's possible to behave with integrity towards clients and with decency towards staff while running a successful operation.

Today, as AMV's founders withdraw to the sidelines, new business becomes scarce and a new generation of management has to be bedded in, it's easy for those core principles to come under threat from more pragmatic considerations.

At a time when corporate and ethical behaviour are becoming indivisible, that would be fatal.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs