HOTLINE: Van Wagner constructs new outdoor advertising site

campaignlive.co.uk, Friday, 06 December 2002 12:00AM

Van Wagner has constructed a new outdoor advertising site in Piccadilly Circus for Vodafone. The sign uses neon and LED technology and includes an interactive element as well as news and sport. Viewers will be able to send messages to the poster via the Vodafone website. These will then be displayed at a date and time of their choosing.

This article was first published on campaignlive.co.uk

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