Jaguar launches its debut interactive TV spot with RKCR/Y&R

campaignlive.co.uk, Friday, 06 December 2002 12:00AM

The premium car marque Jaguar is to launch its first interactive television executions based around the current TV ads developed by Rainey Kelly Campbell Roalfe/Y&R.

The latest ad for Jaguar's flagship car brand the X-Type, called "snow plough", has been enhanced to feature a red button that will allow viewers to interact to gain more information.

The treatment shows the X-Type pulling a snow plough through roads clogged with powder snow, to highlight the technology and power behind the X-Type's all-wheel drive capability.

The interactive television campaign is running on Sky Digital for a month with the efficacy to be measured against awareness, use and response rates.

Users that click on the red button are taken to a dedicated advertiser location, an interactive television version of a website, designed by Ogilvy Interactive.

The campaign was planned and co-ordinated by MindShare and its new-media arm, m digital.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs