THE BOOK OF LISTS: The 10 Most popular cover stars on business titles

campaignlive.co.uk, Tuesday, 17 December 2002 12:00AM

1. GEORGE W. BUSH, PRESIDENT, US

It's not surprising that "Dubya" has appeared three times on the cover of Newsweek and has twice adorned the front pages of both Businessweek and The Economist. The ongoing threat of war has put the Bush administration under intense scrutiny.

2. SADDAM HUSSEIN, PRESIDENT, IRAQ

The world's best known and most hated Arab leader, Saddam Hussein has been on the front pages this year as the likelihood of a US attack on Iraq increases.

3. MARTHA STEWART, FOUNDER, MARTHA STEWART LIVING OMNIMEDIA

Martha Stewart was just one in a long line of shady chief executives who were a huge feature in international business titles. Accused of insider trading, the allegations hit Stewart's huge empire hard. She wasn't alone, however. The chief executive of Adelphia Communications, John Rigas, Bernard Ebbers from WorldCom, Kenneth Lay from Enron and Joseph Berardino were all accused of foul play.

4. TONY BLAIR, PRIME MINISTER, UK

A frequent cover star of The Economist, Blair's year could certainly be described as eventful. Mocked by many press as Bush's puppet, he's also faced many problems at home, with increased trade union activity being a particular hot potato.

5. JACQUES CHIRAC, PRESIDENT, FRANCE

Chirac won the French general election taking 82 per cent of the vote. The 69-year-old won the election while Lionel Jospin had been ousted at the first hurdle due to the le Pen result (see 8).

6. LUIZ INACIO LULA DA SILVA (LULA), PRESIDENT, BRAZIL

The Workers' Party candidate was triumphant in the general elections in Brazil, giving the country its first left-wing government in almost 50 years. Lula, as he is popularly known, had lost three previous elections but with a smart campaign and Brazil's middle-class voters firmly backing him, he stormed to victory. Not bad for a former peanut seller who grew up in poverty.

7. PIM FORTUYN

The openly gay 54-year-old professor who was renowned for his anti-Islam and anti-immigration views in the Netherlands was murdered in May. Despite Fortuyn's death, his party still came second in the national elections.

8. JEAN-MARIE LE PEN, LEADER OF THE NATIONAL FRONT, FRANCE

Le Pen shocked France's liberal cafe communities when he won 17 per cent of the first round of voting in France and qualified to go further. Voter apathy was blamed but France didn't stay apathetic for long: more than one million people turned out on May Day to protest against Le Pen and his anti-immigration views.

9. BILL GATES, FOUNDER, MICROSOFT

Gates, as the world's richest man, is a popular cover choice for international business titles and even appeared on Newsweek with his wife, Melinda, earlier this year, as well as on the cover of Fortune China.

10. MARIO MONTI, EUROPEAN COMPETITION COMMISSIONER

A bad year for Monti which saw him getting his knuckles rapped by a court on three occasions for three judgments on mergers. Monti has since revealed that his department will be adopting new working methods. Not a moment too soon.

This article was first published on campaignlive.co.uk

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