THE BOOK OF LISTS: The 10 Best New-Media Creatives
campaignlive.co.uk, Tuesday, 17 December 2002 12:00AM
1. JUGOVIC AND SCHMITT
The co-founders and creative directors of Hi-ReS! this year made their mark with slick work promoting their new client Lexus' fictional 2054 model car that appeared in the movie Minority Report and the David Lynch-esque "third place" ads for PlayStation 2. New clients notched up in the past year include Mitsubishi, Top Shop, Diesel and Virgin Records.
2. ROB CORRADI
The founder and creative director of Preloaded, Rob Corradi has produced a range of quality work this year as well as winning the pitch to overhaul Coca-Cola's UK website. His work includes a showcase site for the video production company Hammer & Tongs, work for Robbie Williams and creating the online presence for the fruit drink Alive.
3. MICKEY STRETTON
Random Media's new creative director has bolstered the company's creative output since joining in April from rival Digit, where he was senior design manager and worked on web projects for MTV 2 and Habitat.net.
4. SEB ROYCE
At 29, glue London's Royce has taken the creative reins from Mark Cridge, who became the managing director, and produced a range of solid work. His achievements include a string of campaigns for Virgin Atlantic, making it to the final shortlist in the Cannes Cyber Lions for creative work for Thomas Cook, and creating innovative flash video spots for Channel 4 and E4.
5. DAVID JONES
The creative director at Lateral has this year created campaigns for the RSPCA, including the ban-hunting push, and slick work for Levi's for its urban brand, Silver Tab. The company has also won work for Faber & Faber and the project to launch a new website for Xbox.
6. FRED FLADE
The co-founder and creative director of de-construct has gone from strength to strength since breaking away from Deepend when it went under in 2001. Flade's achievements in 2002 include an interactive TV campaign for First Direct.
7. JAMES HILTON
Hilton, the co-founder and global creative director at AKQA, has put in another good year after being named Campaign's Best New-Media Creative last year. Work this year includes the innovative Nike Bowerman website. AKQA also landed creative briefs from Xbox Europe.
8. CARSTEN SCHNEIDER
Less Rain's creative director Carsten Schneider has put in solid work for its long-term client Red Bull, as well as an innovative avatar-based community area for the music giant BMG.
9. FLO HEISS
Dare Digital has done good work for Yell.com and Travelocity, but lost its prestigious Xbox account. It will be interesting to see how the agency moves forward under the auspices of Bartle Bogel Hegarty, which purchased a share in the company earlier this year.
10. DALJIT SINJIT
The founder and creative director of Digit, Sinjit has picked up both a BIMA and an Interactive Bafta for the habitat.net website. Ongoing work includes a sprucing up of the website for the fashion designer Stella McCartney.
This article was first published on campaignlive.co.uk
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