THE BOOK OF LISTS: The 10 Best UK Planners
campaignlive.co.uk, Tuesday, 17 December 2002 12:00AM
1. SIMON CLEMMOW, CLEMMOW HORNBY INGE
Eagle-eyed readers will spot that we've selected, ahem, older planners this year in contrast to the youthful stars of last year. Now back in a hands-on planning role - and loving every minute - Clemmow has been working flat out all year on most of the agency's new-business wins, which include Tango, Heineken and Safeway. As a true testament to his clout, the agency managed to persuade Safeway to return to TV advertising after three years, even though the retailer had specified throughout the pitch that this would never happen.
2. GARY DUCKWORTH, DFGW
Duckworth has been busy this year resigning, and then winning back albeit on a bigger scale, DFGW's core car account, Daewoo. He's also built on the agency's BBC business, working alongside the joint managing director Hugh Cameron, and the account has given Duckworth more opportunities to shine.
3. GUY MURPHY, BARTLE BOGLE HEGARTY
Murphy took over from Jim Carroll as BBH's head of planning this year, and as a former Campaign Face to Watch, is a surefire addition to the list. Murphy was a board account planner at BBH until he left London for the Far East in July 1997. He built his reputation on the agency's Whitbread account and won an IPA Effectiveness Award for his work on Boddingtons.
4. LAWRENCE GREEN, FALLON
Green's had a busy year, spending the latter half pitching flat-out for the pan-European Sony account. Apart from that, he looks after the agency's growing BBC account and Skoda, also authoring an IPA Effectiveness paper on the latter.
5. GEORGE BRYANT, MOTHER
Bryant was lured to Mother from TBWA/Chiat Day in the US, and has been busily working on all the agency's accounts since. Bryant was also instrumental in the agency's new-business coup of the year - winning Orange's £43 million UK account in October.
6. CHARLIE SNOW, DLKW & PARTNERS
With such a great new-business conversion rate this year, it would seem stupid not to include the DLKW planning director, Charlie Snow, in this year's list. A former D'Arcy planner, Snow has been nurturing DLKW's relationship with COI this year, as well as helping the agency snatch more than half of Lowe's Vauxhall account.
7. JOHN POORTA, LEO BURNETT
Leo Burnett's new planning director has had a tumultuous year-end, as Burnett prepared to merge with its sister agency D'Arcy. However, it's a tribute to Poorta's influence that he was earmarked for the top job at Leo Burnett, charged with a brief to keep £33 million worth of COI accounts locked into their new home.
8. WILL COLLIN, NAKED
Co-founder of the creative media agency Naked, Collin was a senior manager at PHD, before forming the start-up along with John Harlow and Jon Wilkins. Colleagues and clients say his pedigree, which also includes eight years as an account planner at BMP DDB, makes him an unquestionable entry in this year's list.
9. ALISON HOAD, CAMPBELL DOYLE DYE
Hoad's defection from Lowe to CDD in December 2001 marked her as a planner with an entrepreneurial edge. Formerly Lowe's planning director, Hoad has made her mark on CDD's key Mercedes account, helping sell a strategy which resulted in Benecio del Toro starring in the brand's cinema trailer-style ad.
10. CAMERON SAUNDERS, WCRS
A former Campaign Face to Watch, Saunders is still only 29, and is motoring at WCRS, having been appointed to the board this year. Alongside working on key business wins such as Infonxx and Heinz, board account planner Saunders has also been earmarked by the chairman, Robin Wight, to look at wider strategy issues for the agency.
This article was first published on campaignlive.co.uk
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