THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
campaignlive.co.uk, Tuesday, 17 December 2002 12:00AM
In October, Gillette consolidated its £400 million global media planning and buying account into the non-roster shop MindShare, whose pitch was led by the global head of planning, Nick Emery. A blow to OMD, which had held the business across the US, Europe and Australasia, and was also in the process of defending its Vodafone account against MindShare and Carat.
2. RECKITT BENCKISER
In April, Reckitt Benckiser eventually decided to split its £300 million global business between J. Walter Thompson, whose pitch was led by chairman Michael Maedel, and Euro RSCG, following McCann-Erickson's resignation of the business.
Maedel led JWT to victory again in the global Vodafone pitch. The appointment brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much to the chagrin of WCRS which had been hoping to plug the gap left by Orange. Wieden & Kennedy remains Vodafone's global creative agency.
It was Champagne all round at MediaCom in May after the chief executive, Steve Allen, pipped Media Planning Group to scoop the £120 million UK media planning business for Masterfoods, having handled just six of the 27 Masterfoods brands in the UK. The fellow pitching incumbents PHD and MediaVest - which had handled the bulk of the account - slunk away empty-handed.
5. HEWLETT PACKARD
The global technology group handed its consolidated £170 million creative and media accounts to Goodby Silverstein & Partners, Publicis and Optimedia in June, following HP's merger with Compaq the month before. Rick Bendel, the chief operating officer of Publicis, led the network's pitch.
6. SONY EUROPE
OMD's European chief, Colin Gottlieb, led his team to victory in the fiercely contested £200 million pan-European Sony review. The agency kept its electronic business, while also winning Sony's music and video work.
It was quite a year for OMD, as in the same week it won Sony, the Omnicom Group media agency also scooped the £64 million global media account for Siemens mobile phones. OMD beat Carat to the mobile business, finally emerging triumphant. Klaus-Peter Schulz and Barbara Wentzel led the pitch team.
8. DELOITTE & TOUCHE
In June, DDB succeeded in coming up trumps in a final shoot-out against Wieden & Kennedy for the consulting giant's £50 million global account. Cleve Langton, the agency's worldwide new-business director, led the pitch.
The internet portal appointed Euro RSCG Worldwide to be its agency of record for global projects in May, building on the success of its long-standing relationship with Black Rocket Euro RSCG in San Francisco. Bob Schmetterer, the chief executive of Euro RSCG Worldwide, led the Euro pitch.
Ogilvy & Mather finally won the £40 million global account for the haulage and courier company DHL in July - after a pitch which kicked off the previous October. O&M London's managing partner, Tim Solomon, and Rory Sutherland, the executive creative director of OgilvyOne, led the pitch.
This article was first published on campaignlive.co.uk
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