THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
campaignlive.co.uk, Tuesday, 17 December 2002 12:00AM
Axing D'Arcy from the global roster was the final sign from the disgruntled Mars Masterfoods that its £76 million relationship with the network had well and truly bitten the dust. It also proved to be the nail in the coffin for the global network, which six months later was subsumed into Publicis' maze of agencies.
Adland went into shock in January with the news that a group of upstarts had challenged the mighty throne of Abbott Mead Vickers BBDO and its lengthy history with British Telecom by scooping the £40 million O2 business from right under AMV's nose. The coup gave the raison d'etre for the new agency - Vallance Carruthers Coleman Priest.
It was good news for OMD when the PepsiCo-owned Walkers Snack Foods and Quaker put an end to their ten-year relationship with MediaVest in favour of internationally aligning its £25 million UK media planning and buying accounts with the Omnicom-owned agency.
Anyone with an iota of creative nous is ruing T-Mobile's decision in August to move its UK creative account out of Bartle Bogle Hegarty and into Saatchi & Saatchi. A nightmarish commercial featuring a grimacing Steffi Graf and Andre Agassi had already been unleashed on the public by Saatchis' Frankfurt office, and London's efforts, under the same heavy hand of the client, were no better.
Starcom Motive was jubilant when Barclays opted to switch the bulk of its £14 million account for The Woolwich out of Optimedia and through its own doors instead.
6. BURGER KING
When Burger King started looking rocky at Lowe in July, Delaney Lund Knox Warren & Partners acted fast. Quick to capitalise on its Interpublic ownership and the deterioration of Lowe's relationship with the fast food giant, it had swung the account in before anyone could say "large fries".
When Carat Group scooped the planning account for BMW from WCRS in January, it put paid to a quarter of a century-long relationship between the full-service shop and the car maker. Not that Carat would have lost much sleep about that though - it was probably too busy counting the tidy new billings.
There was widespread surprise when Lowe resigned its £10 million Heineken account in favour of keeping Stella Artois. But not as much surprise when the account moved without a pitch to ... Clemmow Hornby Inge, home to the former Heineken creatives Charles Inge, Brian Turner and Mickey Tudor.
9. COORS BREWERS
It was a bit of a no-brainer for The Leith Agency to relinquish its place on the Interbrew roster by resigning its Tennent's Lager account in August as it was then able to welcome the £8 million Worthington's, Caffrey's and Reef accounts passed to it by Coors Brewers.
10. CASTLEMAINE XXXX
Interbrew UK handed Mother the £9 million task of relaunching Castelmaine XXXX lager in August, sounding the death knell for a long-standing relationship with Saatchi & Saatchi. The brewer selected Mother after buying the marketing rights from Carlsberg the week before.
This article was first published on campaignlive.co.uk
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