THE BOOK OF LISTS: The 10 hottest creative directors
campaignlive.co.uk, Friday, 20 December 2002 08:30AM
The 10 hottest creative directors as voted for by Campaign. Winners: Robert Saville and Mark Waites
1. ROBERT SAVILLE AND MARK WAITES
Mother's duo continues to head the most respected creative department in town and tops the list for the second year running. Continually overseeing engaging work for clients as varied as Egg, Pimms, Emap and Super Noodles, the self-effacing pair have proved to be first-class nurturers of talent.
2. JOHN O'KEEFFE
Bartle Bogle Hegarty's executive creative director heads a focused creative department at Kingly Street. Strong work for Microsoft Xbox, Audi, Barclays, Barnardo's and Levi's has helped the agency retain and broaden its creative reputation. No mean feat when you have long-standing clients to please and an increasingly global client base too.
3. DAVE DROGA
Under Droga's command Saatchi & Saatchi's output has improved considerably. Campaigns of note this year include the Frank Budgen-directed NSPCC spot, press, TV and DM work for Toyota, press and print work for the Multiple Sclerosis Society. As ever with Saatchis, however, no-one mentions Procter & Gamble -- indeed, all evidence would suggest that Droga does not venture near Charlotte Street's key FMCG client.
4. TREVOR BEATTIE
Beattie continues to prove he can spot, and attract, top talent by hiring industry names such as the St Luke's creative director Tim Hearn, and Clive Pickering and Neil Dawson from Bartle Bogle Hegarty. And top work for clients such as the engaging John Smith's campaign can only help the department's reputation.
5. PETER SOUTER
Abbott Mead Vickers BBDO's executive creative director continues to oversee one of the strongest departments in town. Highlights incude television work for Dulux, COI's "Kill your speed" campaign and two long-time print stalwarts, Guinness and the Economist white out of red campaign.
6. ROBERT CAMPBELL AND MARK ROALFE
The executive creative directors of Rainey Kelly Campbell Roalfe/Y&R continue to nuture a talented department. Work has improved on last year, with Land Rover's TV, press and poster work cleaning up at awards ceremonies over the year.
7. TONY DAVIDSON AND KIM PAPWORTH
Under Wieden & Kennedy's creative heads the department continues to mature and stabilise. The two have upped the creative ante at the London shop, with notable work on Honda, Nike Run London, and Loot, which was a winner at the Campaign Poster awards.
8. CHARLES INGE
Although Clemmow Hornby Inge's creative output has so far been outshone by its stellar new-business performance this year, Inge has overseen good work for Tetley and Butcher's.
9. RICHARD FLINTHAM AND ANDY MCLEOD
You can always spot a Fallon ad by its intelligent observation and attention to detail and, despite having had a quieter year, under Flintham and McLeod Fallon's creative department continues to be one of the top places to work.
10. NICK HASTINGS
Hastings lost his job following the merger of Leo Burnett with D'Arcy, where he headed the creative department. Nick Bell now commands the combined creative army of Bcom3's London agencies. But it was no slur on Hastings' creative directorship, as strong work for Mars, McCain and various COI departments bears witness to his talent. Campaign's bet is that he won't be out of a job for long.
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This article was first published on campaignlive.co.uk
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