REVIEW: Marketing and advertising news in the week’s press ..

By MAIRI CLARK, campaignlive.co.uk, Friday, 03 October 1997 12:00AM

Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG’s director of operations for Europe, Africa and the Middle East, will head Nike’s sports marketing and sports entertainment divisions. - Marketing Week

Nike has poached Ian Todd, the joint number two at the sports

marketing agency, the International Management Group. Todd, IMG’s

director of operations for Europe, Africa and the Middle East, will head

Nike’s sports marketing and sports entertainment divisions. - Marketing

Week



Bupa has parted company with its marketing director, Bruce Tranter.

Tranter had been talking to agencies about the future of the Bupa

account, but his departure may mean it is secure at Ogilvy & Mather.

Tranter’s work will be overseen by Peter Jones, director of

communications for Bupa, while a replacement is sought. - General

release



Elida Faberge has launched a fragrance in its Impulse Body Spray range,

Impulse Spice, with a 30-second ad through Ogilvy & Mather. The film

features the Spice Girls’ single, Spice up Your Life, and risque shots

of the band. - General release



Asda and Tesco have entered into a magazine market price war. Asda is

cutting the price of all magazines sold in its stores by 15 per cent

from next week. The announcement comes days after Tesco’s decision to

slash women’s weekly cover prices by 20 per cent for a month. -

Marketing



Manchester United Football Club is to launch a dedicated digital

television channel next year in partnership with BSkyB and Granada. MUTV

will feature the club’s friendly games but not live Premier League

matches, which will be covered by Sky Sports. - General release



Bates Dorland has created the first TV business campaign for Royal Mail.

The work is aimed at persuading business users to communicate more

frequently with each other. The ad, which breaks next week, shows an

office worker bursting into song after receiving a thank-you letter. -

General release



Mhairi McEwan quit her job as marketing director at Walkers Snack Foods

this week. Martin Glenn, commercial vice-president Europe, will manage

the role until McEwan is replaced. - Marketing



Standard Life’s shortlist for its main pounds 3 million brand

advertising account is said to include BMP DDB, Publicis, WCRS, Young &

Rubicam and the Leith Agency. The bank appointed the Union to handle its

direct banking division’s account last month. - Marketing Week



Capital is selling its 12.9 per cent stake in GWR for between pounds 22

and pounds 26 million. Capital received the shares as part of GWR’s

purchase of Mercia Sound, Leicester Sound and Radio Trent in 1993. A

spokesman for Capital said the decision to sell was part of a strategy

to focus entirely on wholly owned radio business. - Financial Times



Newcastle United’s Scottish manager, Kenny Dalglish, stars with his

daughter, Kelly, in the latest BT ad through Abbott Mead Vickers BBDO.

The commercial publicises a 25 per cent discount offer for residential

calls made over and above a household’s usual quarterly bill. Dalglish

is seen calling members of a football crowd one by one to thank them for

attending a match. - General release



The computer giant, Microsoft, has threatened to sue the supermarket

group, Asda, over the use of its name on a range of underwear. Asda used

the word ’microsoft’ to describe the stretch Lycra fabric used in a bra

and pants set. - The Sun



United Distillers has quit as the sponsor of the Scottish Football

League following the announcement that the ten Premier League clubs

intend to form a breakaway group. Its existing four-year contract, worth

pounds 10 million, is due to end in May 1998. - General release.



This article was first published on campaignlive.co.uk

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